IELTS VOCABULARY
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A list of important vocabulary related to the Advertisement.
➜ Ad – advertisement.
➜ Agency – a company specialising in producing and placing advertisements for clients.
➜ Brand – a comprehensive representation of a company with a particular product.
➜ Banner – an elongated poster used to promote a product.
➜ Billboard – large, outdoor posters that advertise products.
➜ Campaign – to organise a series of activities or plan of actions to try to achieve something.
➜ Copy – the text used in promotional or marketing pieces.
➜ Client-base – a specific type of people that regularly buy a company’s product.
➜ Commercial – paid advertisement on radio and TV.
➜ Coupon – a small electronic or paper promotion.
➜ Endorsement – when someone famous uses their own image to help to promote a particular product or service.
➜ Hoarding – signboard or poster.
➜ Jingle – a short song or melody that helps sell a product through visual or audio media.
➜ Launch – action to introduction of new product.
➜ Product placement – when companies make arrangements with films.
➜ Mass media – large media outlets like TV, newspaper and magazines.
➜ Promote – an action to increase sales of a product by publicising and advertising.
➜ Press kit – a media package of brochures, coupons.
➜ Sales page – a page which used to promote a product or service.
➜ Slogan – a special saying made from a few words that helps identify the company or brand.
➜ Spread – a large promotion in a magazine and newspaper for a particular product.
➜ SEO – Short form of Search Engine Optimisation.
➜ USP – A product’s unique sales point or unique sales proposition.
➜ Word of mouth – recommendations made by a person to other person about a product or service.
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